Getting design inspiration for your website

When designing a new website, gathering design inspiration is one of the most enjoyable and essential steps. Inspiration helps you clarify your vision and shape a website that resonates with your target audience.

One effective way to begin is by identifying websites you love—whether they’re in your field or completely unrelated.

Explore websites you admire

Think about websites that catch your eye, whether it’s a brand you follow or simply a site that you find visually appealing.

What makes you love it? Is it the colours, typography, layout, or user experience? Pinpoint specific design elements that grab your attention.

For example, you might appreciate a minimalist design that allows content to shine, or you might love the dynamic use of images and colours that create an immersive experience.

The key is to understand why these elements stand out to you and consider how you can incorporate them into your own design.

Create a Pinterest board

Once you’ve identified websites you love, create a Pinterest board to collect your favourite design ideas.

This doesn’t have to be limited to website designs; you can pin images from art, architecture, and nature that inspire you as well. For example, you might find that certain textures, patterns, or colour schemes in nature spark your creativity.

Over time, your board will become a visual representation of your style preferences and design vision, making it easier to identify themes and concepts that you want to incorporate into your website.

Consider your branding

If you already have a branding kit with a colour palette, fonts, and style guidelines, use these as a foundation for your design.

Your website should reflect your brand’s identity, so aligning your design with your existing branding is crucial.

Consistency in colours, typography, and overall style will create a cohesive online presence that strengthens your brand recognition.

By gathering inspiration and reflecting on your branding, you’ll be well on your way to designing a website that aligns with your vision and stands out in your industry.